These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
While press releases can feel foreign, they all contain certain elements. These elements should be present in all your press releases. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation.
Writers can season their sentences within the confines of a release. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print.
It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release? Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom.
This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.
Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
You can see an example of this in the headline above. For best results, keep your headline to fewer than characters.
Longer than that and readers will find it too long. Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.
Once you’ve written your press release, you should send it out with eReleases, our recommended press release service for small businesses. eReleases distributes your press release to 5, networks, including the Associated Press, PR Newswire, Google News, and their own network of journalists and bloggers. How to Write a Press Release That Converts. Your audience needs to understand from the beginning why your press release is important to them. So write your release with your audience in mind. 2. Use Multimedia Assets to Engage Your Audience — and Avoid Boring Them A blog for and about the media featuring trends, tips, tools, media. Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a .
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical. As you compose the press release, add the city, state, month, day, and year of its publication. This will put your press release into context and orient the reader about the date and time of your article.
There are 6 elements that should be present here: Who is the press release about? Who is your company or the main players involved in this document? What is the topic of the press release? Why should readers care? Why are you sending out the press release?
How does it affect your customers or readers? When is the subject of the press release the product release or new hire, for example taking place?
Where is your company located?In this article, we will discuss the four key elements to write a press release that converts: The news announcement; Multimedia attachments; High-quality links; And social media; 1. Identify a Clear and Interesting News Announcement.
The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.
If you must add extra information, put it in ‘notes to editors’ at the end of the release. Or write a second press release. Write a decent quote. Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc.
Nov 10, · How To Write a Press Release, with Examples. Share; Tweet RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just. Writing a press release is an important task when you want to share your game to the world with the help of medias.
It took me a while to find out how to write a press release. So I wanted to. The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.
Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest. Press Release Pitch Template: When you send a press release, you might also need to send a pitch email. Use this template for that. Use this template for that.
All of which will help you format and create killer press releases quickly and efficiently.