This marketing plan for the BMW series aims to outline and analyze the market environment in Germany. So, given an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be. Based on this given, recommendations for the future direction and implementation of the marketing mix will be.
Global marketing strategy of BMW Posted: Global players, including BMW, a prominent Bmw international marketing from Germany, are vigorously articulating marketing strategies to create value that better serves customer needs. Firms eloquently and heavily emphasize marketing functions because they play a critical part in identifying gaps in the market and developing new products and services to fill those gaps.
BMW seems to understand this logic of the necessities for global marketing in an ideal manner to perform beautifully in the Korean market. In order to create a successful marketing plan, managers must configure the varying aspects of marketing mix and identify precise market segmentation to understand different patterns of customer purchasing behavior.
BMW implemented a different marketing mix to sell cars to different socioeconomic segments, aggressively emphasizing premium segments. BMW initiated the goal of segmenting the premium market by optimizing the fit between the purchasing behavior of consumers and the marketing mix to maximize sales to that segment.
Responding sensitively to unique values and purchasing behavior enabled BMW to transcend intended performance.
To begin with, BMW vehicles sell well to consumers who have high standards for quality, luxury and performance because BMW builds those attributes into its automobiles. The fact that BMW concentrates on premium segments on a global scale and consistently defines high-end brand identification renders success.
Recently, requirements for clean energy and green environmental factors have rendered many companies to concur with their business strategies with the shifting paradigms of environmental demands.
BMW creates value, competitive advantage and ramifications of innovation through various marketing efforts heavily committed in the premium segments of significance.
If you are premium, you have to focus on it. The logic is simple. BMW is a premium brand that does not compromise and cater to any segment of the market.
Its global marketing strategy underscores the selected premium target market. The company attempts to underpin the new theme of communication that integrates superior performance of automobiles into emotionally sensual marketing communication worldwide.
The global marketing strategy underscoring activities that form an emotional foundation spotlights consumers actually enjoying driving premium and superior automobiles that BMW create. Advertising appeal is the communicative approach relevant to the motives of the targeted customers.
Emotional appeals may evoke feelings of response that directly affect customers purchasing behaviors.
BMW strides further alongside its profitability to commit in an outstanding manner to long run corporate social responsibility CSR activities to create shared value. BMW vividly pays attention to CSR activities, specifically in obligations to science and engineering education and an eco-friendly environment.
On top of that, BMW donates pre-production automobiles to the faculty and students to further study automobile technology, conspiring research capabilities to exploit shared value between BMW and societal dimensions. The magnitude of the direction of eco-friendly environment renders BMW to inevitably pay attention to produce engines that consume less fuel and emit less CO2.
The final notion of the successful BMW global marketing strategy generates novel ideas into implications.
Bridging premium and emotional marketing methods to interplay synergy effects between BMW products and services that successfully communicates with target customers is a systematic supremacy that the company has established. It is significant to note that BMW further commits corporate social responsibility to create shared value through obtained economic benefits via its global marketing strategy.Sales&Marketing experience, with a rich background in Advertising and a deep knowledge of Automotive Retail business.
• International career with a strong italian background: Italian and French mother tongues, English fluent. The marketing plan has been made to understand the efforts of the BMW Company as how their brand has been ingrained in the minds of its customers.
Executive. Delve into the fascinating world of BMW. Read inspiring stories and interviews, watch exciting videos and receive helpful answers to the most pressing questions about the mobility of the future. 4 BMW reviews. A free inside look at company reviews and salaries posted anonymously by employees/5(4).
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According to BMW annual report (), BMW set its objectives to sell more than 2 million automobiles annually by and target an increase of 8 to 10% in earnings before interest and tax margin in automotive segment.