I have to admit that the course was beyond my expectations both in terms of superb content and in terms of interactive teaching style of the mentor.
Teams will need to analyze their position, their potential and make assertions about what direction they will take their company. They will enact that strategy through the following decisions: Set the promotion and advertising budget as well as hire and fire sales people.
Choose to allocate money towards a public relations area of your choosing, as well as choose how much marketing effort goes towards each region. Starting with 3 planes, the team can increase their fleet and modify their layout to meet demand of new routes.
Also involved is the setting of maintenance policy and fuel budgets. A key part of Airline is the setting of routes to serve customer demand.
Here students will add and remove routes, choose to enter new regions, offer fare sales and use the analysis tools available to judge market profitability.
To fund expansion, teams can sell stock or take out loans.
Additionally, teams will be responsible for paying out dividends to investors as well as manage their existing cash in ways to increase profitability.
There are also 3 ongoing decisions that can be added to the simulation, that include service fees, a new route, and cargo service. We suggest a combination of quizzes, individual and team assignments, along with simulation performance to ensure an equitable assessment of student performance.
Comparative results report with several performance measures, including instructor-weighted score card Quizzes 19 incidents mini-cases Online peer evaluation George GannageEmbry Riddle Aeronautical University.Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters.
The airline company currently operates in multiple cities but has the option of expanding into new markets, including international and resort routes.
Application of E-Business Strategy Creates Competitive Advantage for Airlines Words | 29 Pages. Introduction The airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in this industry are proportionately very low.
Airline Business models and Competitive Strategies was my second IATA course. I have to admit that the course was beyond my expectations both in terms of superb content and in terms of interactive teaching style of the mentor.
View Essay - Airline Simulation Report from MGMT at University of New Mexico. Corporate Success As we start off the simulation in quarter 0, our reliability is set at 92, quality at 68 and stock%(37).
Jun 27, · Airline Simulation Business Strategy Essay Sample. I.
Corporate Governance. BaronsAir has a dynamic group of people in its management team. Each has their own duties to benefit the success of the airline. View Essay - Airline Simulation Report from MGMT at University of New Mexico.
Corporate Success As we start off the simulation in quarter 0, our reliability is set at 92, quality at 68 and stock%(40).