In Bangladesh particularly in Dhaka, the capital city of Bangladesh, online shopping is getting popular with the sequence of time. Buyers now consider several factors while they are planning to buy from the online platform.
History of marketing thought In the s and 50s, marketing was dominated by the so-called classical schools of thought which were highly descriptive and relied heavily on case study approaches with only occasional use of interview methods.
At the end of the s, two important reports criticised marketing for its lack of methodological rigor, especially the failure to adopt mathematically-oriented behavioural science research methods.
From the s, marketing began to shift is reliance away from economics and towards other disciplines, notably the behavioural sciences, including sociology, anthropology and clinical psychology.
This resulted in a new emphasis on the customer as a unit of analysis. As a result, new substantive knowledge was added to the marketing discipline - including such ideas as opinion leadership, reference groups and brand loyalty.
Market segmentationespecially demographic segmentation based on socioeconomic status SES index and household life-cycle, also became fashionable.
With the addition of consumer behaviour, the marketing discipline exhibited increasing scientific sophistication with respect to theory development and testing procedures. By the s, marketing began to adopt techniques used by motivation researchers including depth interviews, projective techniques, thematic apperception tests and a range of qualitative and quantitative research methods.
Consumer behaviour is concerned with: As a field of study, consumer behaviour is an applied social science. Consumer behaviour analysis is the "use of behaviour principles, usually gained experimentally, to interpret human economic consumption.
Understanding purchasing and consumption behaviour is a key challenge for marketers. Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced.
Consumers are active decision-makers. They decide what to purchase, often based on their disposable income or budget.
They may change their preferences related to their budget and a range of other factors. Some purchase decisions involve long, detailed processes that include extensive information search to select between competing alternatives. Some purchase decisions are made by groups such as families, households or businesses while others are made by individuals.
When a purchase decision is made by a small group, such as a household, different members of the group may become involved at different stages of the decision process and may perform different roles.
For example, one person may suggest the purchase category, another may search for product-related information while yet another may physically go to the store, buy the product and transport it home. It is customary to think about the types of decision roles; such as: In a family unit, the adult female often makes brand choices on behalf of the entire household, while children can be important influencers The Initiator the person who proposes a brand or product for consideration something in return ; The Influencer someone who recommends a given brand; The Decider the person who makes the ultimate purchase decision; The Purchaser the one who orders or physically buys it; The User the person who uses or consumes the product.
A Study of Consumer Behavior towards Grocery Retailing plombier-nemours.com 38 | Page Understanding the behavior of consumer towards retailing is a subject of interest across the globe. Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or. Volume No: 1 Issue: 4 54 A STUDY ON FACTORS INFLUENCING RURAL CONSUMER BUYING BEHAVIOUR TOWARDS DURABLE GOODS IN ERODE DISTRICT plombier-nemours.com Mathi, Associate Professor, Bharathiar School of Management and Entrepreneur Development.
The importance of children as influencers in a wide range of purchase contexts should never be underestimated and the phenomenon is known as pester power. The decision model situates the black box in a broader environment which shows the interaction of external and internal stimuli e.
The decision model assumes that purchase decisions do not occur in a vacuum. The elements of the model include: In practice some purchase decisions, such as those made routinely or habitually, are not driven by a strong sense of problem-solving.
High involvement products are those that carry higher levels of risk and are often expensive, infrequent purchases. The strength of the need drives the entire decision process. Information search describes the phase where consumers scan both their internal memory and external sources for information about products or brands that will potentially satisfy their need.
The aim of the information search is to identify a list of options that represent realistic purchase options.Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of Odisha located in India. According to the study, a handset of . A Study on Consumer Behavior towards Instant Food Products (With Special References to plombier-nemours.com 19 | Page.
Consumer Buying Behaviour Towards Life Insurance Products Essays and Term Papers Search 1 - 20 of Consumer Buying Behavior For Life Insurance: This report focuses on the consumer behavior and awareness of life insurance towards risk security, the core product of life insurance.
In order to satisfy and attract the consumer, it is essential for the producer to understand his behaviour. In Tamilnadu cooking oil is an indispensable item in people's diet.
So the study on consumer behaviour is worth for the marketers. Life insurance is a tool against protection of life of individuals. Basically it is protection against unforeseen death of an individual. So his/her family is financially protected against such risk.
The purpose of life insurance for every individual may be different. There are large number of.